A popular transportation corridor linking downtown Houston to the Gulf Coast, SH 288 caters to a vast array of commuters, commercial trucking and travelers. It also provides direct access to The Texas Medical Center, the largest medical complex in the world. SH 288 transects Pearland, a vibrant and growing community southeast of Houston. In 2014, the Pearland Economic Development Corporation initiated a beautification master planning effort to develop a comprehensive city-wide branding and signage program, eliminate visual clutter, improve drainage, and enhance pedestrian and vehicular safety. Along SH 288, a series of 42’ tall monuments were designed to distinctively identify Pearland. A total of 16 monuments were installed at key intersections featuring custom designed, mixed materials of stone and metal, as well as a 9’8” lighted pear. Large fountains were designed and installed along the corridor, providing a dramatic arrival sequence at two of the city’s busiest intersections. Bounded by lush landscaping, shrubs, and trees, these key areas serve as a welcoming attribute for the once-barren spaces.